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  发布时间:2018-11-20来源:http://www.abensokoo.com

所谓危机事件,是指那些意想不到的突然发生的事件或问题。对这类事件处理是否妥当,往往关系到组织的信誉,形象,生存与发展。因此,如何预测和处理危机事件,已成为公共关系专题活动中的一项重要内容。
The so-called "crisis" refers to unexpected unexpected events or problems. The proper handling of such incidents is often related to the organization's reputation, image, survival and development. Therefore, how to predict and deal with crisis events has become an important part of public relations activities.
危机事件处理的一般程序
General procedures for handling crisis events
1、成立处理危机事件的专门组织机构
1. Set up specialized organizations dealing with crisis events.
当危机事件出现后,公司应首先成立由最高层领导牵头,公关部门主管具体负责的,有公关人员、相关技术人员及其他人员参加的专门组织机构,全力以赴投入危机事件的处理。
When a crisis occurs, the company should first set up a special organization headed by the top leadership, specifically responsible by the head of the public relations department, with the participation of public relations personnel, relevant technical personnel and other personnel, and devote all efforts to the handling of the crisis.
2、对危机事件进行调查判断
2. Investigate and judge crisis events.
(1)查明事件的性质与状况:事件的种类、发生时间、地点、原因,判断已经得到控制还是仍在发展。
(1) Identify the nature and status of the event: the type, time, place and cause of the event, and judge whether it has been controlled or is still developing.
(2)查明事件的后果和影响:设备的损失、价值及其他受破坏的程度和范围、这些后果将会造成的社会影响。

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(2) Identify the consequences and impacts of the incident: the loss of equipment, the value and extent of other damage, and the social impact of these consequences.
(3)查明事件牵涉的公众对象:直接、间接受害的公众对象,与事件本身有直接、间接责任和利害关系的公司或个人,要特别注意与事件的见证人保持联系,并谨慎处理与新闻界的关系。
(3) To identify the public objects involved in the incident: the public objects directly or indirectly injured, the companies or individuals with direct or indirect liability and interest in the event itself, special attention should be paid to maintaining contact with the witnesses of the incident and carefully handling the relationship with the press.
3、制定处理危机的具体对策
3, formulate specific countermeasures to deal with the crisis.
(1)率先承认问题,认真了解事情经过,实事求是地承担责任。
(1) take the lead in recognition of problems, conscientiously understand the course of affairs and take the responsibility earnestly and realistically.
(2)向上级主管部门及时汇报事件真相,定期报告事态进展情况,求得上级主管部门的指导和支持。
(2) To report the truth of the incident to the higher authorities in a timely manner, regularly report the progress of the situation, and obtain the guidance and support of the higher authorities.
(3)统一对新闻界的口径,注意措辞,尽可能以最有利于公司的形式来公布。
(3) unify the caliber of the press, pay attention to the wording, and publish as far as possible in the form of the most beneficial to the company.
(4)对新闻界表示出合作、主动和自信的态度,及时告知事情的进展情况。
(4) to express a cooperative, active and confident attitude towards the press, and to inform the progress of the matter in time.
(5)从顾客角度出发,公布补偿方法及标准,并尽快实施。
(5) from the perspective of customers, we will announce the compensation methods and standards and implement them as soon as possible.
(6)与顾客保持必要的联系。
(6) maintain necessary contact with customers.
(7)除新闻报道外,可在刊登有关事件消息的报刊上发布歉意声明,向公众说明事实真相,并向有关公众表示道歉及承担相应责任。
(7) In addition to news reports, apologies can be issued in newspapers and magazines that publish news about events, and the public can be informed of the facts, apologize to the public concerned and assume corresponding responsibilities.
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Thank you for watching the website during your busy schedule. If you have good suggestions and opinions, please click on our website: http://www.abensokoo.com or search for our keyword special bodyguards.